La Mezcla
Discover how we reimagined their brand identity, crafting a compelling narrative that authentically connects with their audience and propels their business forward.
Client
Copenhagen Institute of Interaction Design
Timeline
1 Month
Services
Service Design
Website
Challenge
Through guided walks, nighttime observations, and intercept interviews with residents, business owners, and local law enforcement, we uncovered how stories about safety shaped movement. Mapping these perceptions exposed a gap between felt and actual safety, particularly around Parque Nacional.
Solution
We designed La Mezcla, a service connecting local restaurants and residents under Costa Rica’s new Open Air Commerce Law. By providing permitting support, modular infrastructure, and a QR-based ordering system, La Mezcla transforms underused parks into vibrant outdoor dining spaces.
Result
La Mezcla demonstrated how service design can reframe mobility as connection, using food and shared experience to regenerate community trust and activate public space.
