IN·JOY
Discover how we reimagined their brand identity, crafting a compelling narrative that authentically connects with their audience and propels their business forward.
Client
The Copenhagen Institute of Interaction Design
Timeline
3 months
Services
Product Design
Website
Challenge
People experiencing chronic illness in the United States face a medical system that offers little emotional or practical support until a formal diagnosis is reached — a process that can take years, or never arrive at all. Without diagnosis, patients are left isolated, unable to access community resources or language to describe their experience, and caught in a cycle of pain, fear, and nervous system dysregulation that compounds their suffering.
Solution
Using qualitative research methods, including interviews with patients and medical professionals, we identified nervous system regulation and access to supportive community as critical gaps in care; especially for individuals navigating chronic symptoms without a formal diagnosis.
Result
IN·JOY offers an accessible, non-clinical way for people to regulate their nervous systems and connect with others beyond illness-based identities, fostering a sense of agency, presence, and emotional support. The project was recognized by the Core77 Design Awards winning the student social impact award in 2023.
