Propel: AI Accelerator
Discover how we reimagined their brand identity, crafting a compelling narrative that authentically connects with their audience and propels their business forward.
Challenge
Over six weeks, our team developed a visual identity and digital experience that embraced the technical nature of AI while communicating clarity, simplicity, and approachability. We explored generative systems and interaction models that mirrored AI’s adaptive qualities.
Solution
We delivered a comprehensive brand package—including a generative logo system, type and color standards, and an image generation toolkit—alongside ThinkSpace, an open-source research platform for sharing thoughts, research, and creative experiments about AI.
Result
Propel launched with a distinctive identity and interactive platform that positioned them as both a technical authority and a connector within the AI ecosystem—inviting collaboration, curiosity, and dialogue across the field.
